LET YOUR PACKAGE TELL A STORY

PRODUCT PACKAGING INFLUENCES CONSUMER BEHAVIOR

Uflex ltd. highlights the concept of Aseptic Packaging

Uflex ltd. is a prominent name in the flexible packaging industry widely known for its standards of quality and excellence. The company has established benchmarks of success since its inception in the year 1983. With complete focus on value creation for customers, trust, credibility, integrity, commitment, innovation to create value added differentiation and customer satisfaction, the company has achieved commendable success and turned into a multi- billion company. It values customer satisfaction above everything and strives to maximize it and build trust based relationships. Uflex ltd. enjoys a formidable global presence in the flexible packaging market and has a strong customer base. The company focuses on the concept of Aseptic Packaging which is one of the most effective ways of ensuring that food remains sterile and free from bacteria and other harmful microorganisms for a period of 8 months under room temperature. 

Aseptic packages are made by combining Poly ethylene with paperboard and aluminum foil. The multi-layered construction enables the carton to protect the contents from various factors responsible for spoilage.The major reason for the extensive use of this packaging is that the product packed in this packaging need not to be kept in refrigerators. It is classified into 3 major segments which include Juice, Dairy Segment and Liquor segment. It is widely used in the packaging of the products like Flavored Milk, Dairy products and Liquor etc which plays a key role in propelling the growth of aseptic packaging in the coming years both in India and globally.

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Uflex highlights the importance of Smart Packaging

Uflex ltd. is one of the leading packaging entities widely known for its quality standards. The company has established benchmarks of quality and excellence in the packaging industry providing state-of-the-art packaging solutions. Growing at a CAGR of 7%, the smart packaging market is expected to reach $39 billion by the year 2020. Smart packaging plays a crucial role in shaping the customer’s buying behavior and has a major impact on brand equity. Uflex points out that smart packaging is crucial for enhancing and expanding the reach of a brand. It ensures complete safety, enhanced functionality, superior aesthetics, complete value for money and convenience. The company states that smart packaging is an added advantage to the brand owner as it enhances customer interface. Tech Savvy customers use newer forms of media or technology platforms and those brands who engage on these platforms undoubtedly stand a higher chance of staying relevant in consumer’s life.

Smart Packaging enhances the information which makes it complete and ‘Intelligent Packaging’. It helps the customer to make informed purchase decisions as the complete information is provided by the smart codes embedded onto the package. It extends the shelf life of the product as an intelligent package calibrates itself in accordance with the ambience outside and inside the package. For instance color changing plastics can detect food spoilage and communicate the same to the retailers and consumers. Time Temperature Indicator Plastics are a big boon to detect loss of quality of the products packed. Food labels that communicate the packaged product’s state of freshness are getting picked up faster from the shelves. Smart packaging also ensures more sustainable package solutions as it helps to reduce the impact of packaging on the environment.