Monday, 21 September 2015
The benefits of Flexible Packaging
Flexible Packaging can be modified into for all intents and purposes any shape or size. It can likewise fuse a mixed bag of hues and styles. An alternate looking, startlingly smooth packaging without a doubt turns into a head turner at the Point of Sale and stands a reasonable shot of being picked.
Flexible packaging is relatively cheap, therefore even the most cost conscious business can afford it. Flexible Packaging can be customized to suit a brand so that businesses aren’t pushed to strike a compromise between short term gains and long term brand equity.
In the flexible packaging market, food packaging is one of the fastest growing segments due to a steep rise in consumption of packaged food items. A growing sense of concern for health coupled up with knowledge about nutrition of the packaged food has given a huge fillip to the packaging industry.
Flexible packaging has immensely benefited from the ever increasing influx of brands in the market. Materials like BOPET,BOPP, CPP and EVOH have stood the test of time by offering superior barrier properties. This is one of the reasons why flexible packaging has been in great demand given the improved shelf life and greater protection that it offers. Other features like durability, convenience, designabilitiy, eco-friendliness etc have been desirable in making flexible packaging a whopping hit amongst food retailers.
Flexible packaging paves way for new and sophisticated printing and designing techniques. This alone gives the manufacturers to create attractive logos, designs, graphics etc on their package which can catch the attention of the consumer. Uflex believes that the greatest boon to the FMCG sector in contemporary times has been the advent of flexible packaging, that owes its existence to Mr. Ashok Chaturvedi (Founder & CMD of Uflex) who created ripples in the market by introducing this concept in the decade of 80’s.
Uflex under the aegis of Mr. Ashok Chaturvedi has steered the packaging industry to the NEXT LEVEL delivering the absolute best in terms of aesthetics, functionality, barrier properties and eco-friendliness at the most competitive price coordinates.